Money ruins friendships. Settle up and be Friends Again. 

With the Bank of America mobile app, you can quickly send money to your friends—no matter where they bank.

So we created Pay Back a Friend Day on October 17, 2017, encouraged people all over the country to settle up and celebrated their renewed friendships. 

I wrote all the sports media placements, kicked in some headlines and contributed to the landing page.

 

NFL Radio Spots and Live Reads

Game Day Pamphlet Ad

TV Live Reads

Headlines I like

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Case Study Video